Born on April 6, 1963 in Mannheim, Germany, Jochen Zeitz was PPR’s Sport & Lifestyle Group CEO, PPR’s Chief Sustainability Officer of PPR and Chairman of the Administrative Board of PUMA SE.
Upon being appointed as PUMA’s CEO in 1993, Zeitz spearheaded the worldwide restructuring of the company, which was in financial difficulties at the time, and implemented a long-term development plan that saw PUMA’s share price gain around 4000 percent in 13 years, from 8.6 Euros in his first year as CEO to an all time high of 350 Euros when the majority stake of the company was acquired by PPR in 2007. Zeitz managed to turn PUMA from a low priced, undesirable brand with less than 200 million Euros in sales into a desirable, premium 3 billion Euros company in 2011 and one of the top 3 brands in the sporting good industry.
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Jochen Zeitz Topics
Sustainability Sports Business Leadership